In his book, Start With Why, Simon Sinek shares the idea that great leaders think, act, and communicate based on the Golden Circle.
I’m discovering that Think-Act-Communicate (TAC) is also an effective framework for strategic and tactical planning, particularly for startups and small companies, who don’t need the bloated planning frameworks often used in business. Continue reading
First impressions are formed by big things: initial appearance, reputation, messaging, friends and affiliations, etc. But over time, our impressions are increasingly formed by the little things, subtleties and nuances that tell us much more about individuals and entities, and lead us to investing in relationships or not.
Our fast-paced world has forced each of us to be multi-tasking, hyper-connected, over-scheduled, and constantly accessible. It affects our attention spans and how we communicate. We’re far more connected than we ever were but we’re also less connected than we ever were.
Fewer people interact face-to-face. Fewer people call to just say “how’s it going?” Fewer people have real conversations. Fewer people look each other in the eye. Fewer people listen. Fewer people say thank you.
Improve three little things this week. See how they make you feel and see how they affect others. See how they still matter.
Brian Burkhart, founder of Square Planet, recently taught the Communicating & Presenting class for The Junto Institute. Brian came highly referred by several friends and colleagues and didn’t disappoint, generating the highest scores for our classes so far.
One of his key points (based on Simon Sinek’s “golden circle” concept) was that your best customers don’t buy what you do, they buy why you do it. Therefore, you should begin your communications with an “I believe” statement. Whether it’s a website, sales or investor pitch, job interview, or speaking engagement, starting with “I believe” helps explain why you’re doing what you’re doing and helps draw in an audience that shares the same beliefs (a.k.a. “target marketing”). Continue reading