Yesterday, David Wolinsky wrote a between-the-eyes piece on ADMCi’s blog about why co-working doesn’t live up to its inherent potential of 1+1=3. It was a more direct way of saying what I did a few months ago.
To me, the a-ha moment was realizing that the people behind many co-working spaces still haven’t figured out how to create the “stickiness” that’s so critical to any business. As David rightly puts it, many believe “we’ve got a spare room, let’s rent it out to a bunch of strangers to work.” Sorry, contrary to what they may think, co-working is not a simple real estate play. Continue reading